Limited-Edition “Dream World” Available
Last night tokidoki, the pop culture brand meaning “sometimes” in Japanese, and Sanrio, the global lifestyle brand best known for the beloved pop icon Hello Kitty®, unveiled their print design collaboration with Ju-Ju-Be®, the function-meets-fashion bag company, at tokidoki’s 10th anniversary party in downtown Los Angeles. This never-before-seen collection, entitled “Dream World”, will be available to consumers on November 17, 2015.