It seems we can do about anything nowadays … drones, smart watches, pictures of Mars. But the drama of diaper rash continues, and parents are still searching for a better way to soothe little bottoms. CJ was a mom who was facing just such a dilemma, compounded by the fact that she was using cloth diapers. As she commiserated with other mothers on discussion boards, she also tried to find a homegrown solution. And when she did, she shared. And when she shared, she became the coveted creator of a balm to end all balms: CJ’s BUTTer.