A GPS System for Where to Advertise?

By david gaunt

Too bad there’s not a GPS system that gives you easy directions on exactly where to advertise to reach your buyers. Or is there? Like in the old days when you had to pull over and ask someone for directions, just ask any children’s retailer! “What trade source do you read or use?.” Ask buyers at shows and make some random calls. Ask your reps and suppliers. Search the Internet. Their first answer is a good indication of where you should put your advertising dollars. Take their direction and get more mileage out of your budget!