david gaunt’s Blog

I just finished attending my third Licensing Expo at Mandalay Bay, Las Vegas. I WROTE THIS BLOG in 2009. At this year’s event, I saw more than ever that whatever was old is new - or reimagined - again. So … I thought I would rerun these thoughts. Only thing maybe changed is popularity of Jonas Brothers? What licensed characters do you remember from childhood?

Got me thinking of the licensed characters of my childhood, and those that came and went during the “licensing years” of my three children over 20 years ago.

Davy Crockett – King of My Wild Frontier

Julia Beck (founder of the Forty Weeks consulting firm that specializes in the expectant and new moms market) reminds me of all the best qualities of Dolly Levi. She’s a dynamic, energized marketing matchmaker who arranges things … like creative partnerships between complementary brands, major brand-building events, innovative promotional campaigns, one-of-a-kind strategies, advertorials, image makeovers and effective ways to match women with products and services, from fertility through first years with new life.

Beth Clampitt from Dallas is nothing like the Clampetts on the TV classic who struck oil, black gold, and headed to the Hills of Beverly. But she does enjoy a “rich” life and business, blessed by sons, friends, ideal business partners and a lot of very satisfied retailers and cozy napping children! Since 2001, Beth has been president of My NapPak, which designs and markets toteable, all-in-one pillow, comforter and attached fleece blanket for kids who take naps.

Hear this famous show tune playing in your head and karaoke with me:

There’s no business like KidShow business, like no business I know … Everything about KidShow is appealing! Everything that traffic will allow! Nowhere can buyers get that special feeling as they are “stealing” that extra bow (or dress, romper, shoes, swimwear et al)” Hear the big cresendo coming louder!?

Let’s get… on… with… the… KidShow!” — Coming to Caesars Palace, Las Vegas. August 16 -18, 2010.

Linda Byerline, matriarch of Happy Heinys, the family-owned-and-operated business that for over nine years has designed and manufactured reusable cloth diapering products, . . . quite simply does not take crap from anyone! I’m happy to know this highness of Heinys, as I greatly admire her commitment to environmental issues and natural parenting, her compassion and actions that help others at home and abroad, her support of made in U.S.A, pride, empowerment of other working mothers and her super-mom powers as a there-for-them wife and parent. Plus, seeing her makes me, well, happier!

I love working in the children’s business, but over my 30-year career in advertising, marketing and journalism, there have been a few truths about children’s apparel and juvenile products manufacturers that I wish would change. Many key people wear too many job hats, so their focus shifts from designing, sales, shipping, manufacturing, managing and more so quickly that the workday speeds away. That often means that the marketing hat sometimes makes no headway!

In any business, it’s always good to know the man in charge. Although I know that All Baby & Child Inc. is guided by a committee of independent juvenile product retailers and manufacturers, and they have a great team that organizes its annual ABC Spring Conference and ABC Kids Expo… the main man is Larry Schur, President of ABC. Good to know!

Dan Garr is the only Renaissance Man I know. He knows almost everything about many topics, has more interests than anyone I know, excels in artistry and business skills and uses his knowledge and abilities as a true artist and innovative craftsman in many different ways.

Linda Stokes, creator of TuTu Cute and LSO Design, is my “one degree of separation” from countless celebrities for whom she makes performance, red carpet and other star-quality fashions. In her down-to-earth, but larger-than-life style, she is my favorite “name dropper.” No one but Linda would place Chaka Khan on hold to talk to me at a trade show! Linda cracks me up with her “off the record” tales of working with Donna Summer, Sean “P. Diddy” Combs, The Black Eyed Peas, Macy Gray, Steve Harvey and more. Her client list of stars might fit in a galaxy, but too long for this blog.

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