It's Good to Know … Happy Heinys' Linda Byerline

Linda Byerline of Happy Heinys

Linda Byerline, matriarch of Happy Heinys, the family-owned-and-operated business that for over nine years has designed and manufactured reusable cloth diapering products, . . . quite simply does not take crap from anyone! I’m happy to know this highness of Heinys, as I greatly admire her commitment to environmental issues and natural parenting, her compassion and actions that help others at home and abroad, her support of made in U.S.A, pride, empowerment of other working mothers and her super-mom powers as a there-for-them wife and parent. Plus, seeing her makes me, well, happier! She has a witty way about her and a sense of humor about what she does. The eco-issues that inspire her diapering product are quite serious, but she balances her concerns with humor. Who can say “Happy Heinys” without a smile? It cracks me up, no ifs ands or butts!

Linda Byerline has a “number one” place of honor in my book. Because she was the first sponsor I signed up for The Giggle Guide™. She also supported my efforts while at Earnshaw’s, with a long-term commitment to advertising. She has an ear for sound marketing ideas and can make decisions that seize opportunities. I give Linda behind-the-scenes credit for keeping me happy by “saving my own heiny” more than once! She’s an ass-kicker when it comes to standing behind what she believes in too, from educating new parents to social responsibility and charitably sharing from her blessings.

In addition to helping to make important changes in diapering, she is also an innovator in retailing, as she has successfully blended her brand with Baby Frenzy, a brick-and-mortar retail store the family opened in the San Diego region in 2007. The community-centric children’s store specializes in selling environmental-friendly child care products and organic specialties, and providing on-site educational programs about cloth diapering, breastfeeding and ways to reduce a carbon footprint, starting with the tiniest footsies! The latest poop about her retail operation is that it’s expanding to about three times its original size! When I hear so much about stores closing, it was great news to learn that Linda’s enterprise is expanding! That is proof to me that many others think it’s good to know Linda too!

To see the complete Happy Heinys collection, go to www.happyheinys.com.
For information about one of Linda Byerline’s philanthropic projects, check out this news on The Giggle Guide about how she helps rally support for Haiti, http://thegiggleguide.com/news/2010-02/happy-heinys/happy-heinys-sends-n…
Her family and supporters worked to send over a ton of reusable diapers, toys, clothing and supplies to orphanages in Haiti. It’s good to know that Linda Byerline and Happy Heinys work to facilitate change, and not just for the bottom line!

David Gaunt
Editorial Director
The Giggle Guide

“It’s Good to Know” is a recurring feature on my blog. Come back next Thursday to meet the next person I’m glad to know in the children’s industry. Who do you think it’s good to know in the children’s business? Comment here.