Items tagged “Education”

Seventy-five percent of new moms are between the ages 20-34. Statics show more and more woman are waiting until they are in their mid 30’s to start families; despite this trend, the majority of new moms are 20-34 years old. This demographic
cohort is known as “Generation Y”. Retailers of juvenile products should become familiar with this demographic, because it makes up three-quarters of your customer base.

If you can run a marathon you understand owning a business.

A few years ago I was responsible for a team of sales people to help them grow
their businesses and I went to a training to better my ability with developing
a strong sales force. There the leader of the class said, “If you can run a
marathon you understand what it is like to be in sales.” Well prior to that
position I had never done sales nor had I run a marathon so I took her advice
literally and now 5 years later I recently completed my 5th marathon.

CPSC is in the process of notifying manufactures of the Database and encouraging them to “register” a company representative who will receive information about complaints pertaining to their company’s products. I strongly encourage each of you to nominate and register such an individual so that you will have an opportunity to timely respond to any published complaint.

For your information, a press release from the CPSC announcing the Database is available on their website (www.cpsc.gov)

Lately, many of the top marketing minds have been stating publicly that businesses should be redirecting their resources away from their website and into Facebook, specifically Facebook fan pages. ‘Skittles’ now uses its website as solely a landing page, redirecting traffic to its social media platforms, specifically Facebook.

Is the ‘Traditional’ Brick and Mortar Store Becoming Extinct?

I hope everyone had a wonderful Labor Day Holiday. In the past, (as a former specialty store owner myself) I would have been working all weekend, promoting a ‘Labor Day’ Sales Event. Television ads, radio ads, and print ads in local newspapers would have been de rigueur. But then again, that was over ten years ago…and a lot has changed…especially the mediums that would comprise a successful marketing/sales campaign. That should be obvious in this the age of social media…but for some it is not.