Items tagged “Education”

ABC has been the alpha-buzz at children’s apparel and gift shows over the last few years. There is interest, anticipation and a little mystery among children’s apparel manufacturers about the ABC Kids Expo, September 13 – 16 at the Las Vegas Convention Center. (http://www.theabcshow.com) I get asked more questions about the ABC Show than any other. Since JPMA discontinued its trade show a couple years ago, the ABC Kids Expo is currently the only national trade event designed especially for the juvenile products industry.

The idea of going back to school isn’t as far fetched as we would like to think. It’s only the beginning of August, and back to school supplies and clothes have already hit the shelves. Excitement, sadness and feeling overwhelmed are just some of the emotions that come rushing back when the idea of starting school comes to mind. But don’t be fooled, these feelings affect you as parents, as well as the kids.

Almost every Web site I visit has an About Us page. It’s a personal touch on a website and one that I visit on almost every site I browse. What most small business owners or marketing directors forget when they create this page is that this page is for a specific, targeted audience. The About Us page is a concise summary for your brand, explaining why you felt compelled to start a business, why your products should get a piece of a consumer’s disposable income and why you should be trusted to deliver on your promise.

These are some photos that were taken recently by my friend Jason Munford.

Several years ago, I attended a retail association’s meeting prior to the start of a national trade show. The leaders had gotten the names of every first-time exhibitor at the event. Each buyer picked one name out of a hat. They were asked to go to that exhibitor first thing and thank them for attending the show. The idea that retailers thanked a manufacturer for supporting a trade show struck me as a practice that truly recognizes the time, money and effort that manufacturers expend when they participate in a trade show.