Retailers, Say “Thank You!” to New Exhibitors at Trade Shows

Several years ago, I attended a retail association’s meeting prior to the start of a national trade show. The leaders had gotten the names of every first-time exhibitor at the event. Each buyer picked one name out of a hat. They were asked to go to that exhibitor first thing and thank them for attending the show. The idea that retailers thanked a manufacturer for supporting a trade show struck me as a practice that truly recognizes the time, money and effort that manufacturers expend when they participate in a trade show. At the next trade show you visit, find a new exhibitor and let them know you are glad they are there. Such thoughtfulness can really make their day. Plus, you can discover a profitable new line!

David Gaunt, Editorial Director, The Giggle Guide™, 661-251-2448,