“We Did Not Buy Enough!” Remember When the Biggest Concern Was the Price of Gas?

At a trade show for Spring 2009 collecttions several months ago, I overheard two buyers complain, “I did not buy enough in March ‘08 and I could have sold more this Fall!” Last year, these retailers were among the many that were worried about the economy, mainly as it related to fuel prices. Things seemed uncertain and buyers started to become more cautious. A few months later, we had more than ever to worry about! Some retailers ended up not having enough product on their shelves so they actually lost business. We are in the peak of buying season for Fall 2009 product. Be smart in your buying formulas. Remember “the good ol’ days” when we only complained about filling our tanks intstead of our bellies!

David Gaunt, Editorial Director, The Giggle Guide™, 661-251-2448,