Improve Business. Return a Call or E-mail Today!

Sales are tough for everyone. Voice and e-mail have all but insulated companies from having to talk to sales people. I have been working in advertising and marketing for over 30 years. I’ve built a reputation based on sound advice and honest communication. I’m proud of the strong relationships within the children’s market that I enjoy. When my responsibilities shifted from ad agency principal to ad sales several years ago, my big surprise was how many did not return my phone calls or brief emails. These were not even cold calls, but satisfied customers. I know we are all busy. We have priority lists. But one of my goals at The Giggle Guide™ is to both embrace the newest innovations in Internet technology and help promote traditional business values and practices.

Now I make a point to return sales calls made to me. I can take “no” for an answer. But I learn nothing from silence. This is the year to build better business relationships. Return a call or reply to an email. Remember the value of business courtesy that technology has allowed us to ignore.

David Gaunt, Editorial Director, The Giggle Guide™, , 661-251-2448