It’s Good to Know … Sandra Martinez

I enjoy many valued business relationships with children’s apparel sales reps, and Sandra Martinez is one of the pros that I have known the longest, and count as one of the very best in the business. For years Sandra has been the owner of In Play Showroom at The California Market Center in Los Angeles, but I first met her when she was in sales and marketing at American Apparel. We clicked right away. She’s smart, savvy, hard working, motivated, trusted and a no-nonsense, but very personable sales representative with a gifted eye for top-brand trendsetters, edgier collections and a hip mix of apparel and accessories. She has an ability to spot winners that complement each other on display in her mod and welcoming showplace. The brands she reps have a synergy that makes it easier for even the more traditional retailers to visualize the brands in their own stores and learn how to successfully market and display the brands that parents that favor the mini-me and a rockin’s style prefer.

If you’re a retailer that has resisted the more modern looks, talk to Sandra. She can recommend just the right mix to introduce trends to your store. She has a true gift and talent for the children’s apparel business and is always up to take some calculated risks to expand her brands and product categories and give collections a better than fair chance to succeed in her Western region.

I consider Sandra among my best business associates. She has always been supportive of me and my career, and very open to share her viewpoints about the relationship between sales reps and manufacturers, the value of marketing and advertising and what’s new in children’s fashion. Knowing her has been part of my education about what makes the children’s business unique. Her insights have helped make me a better editor, salesperson and specialist in the children’s business.

It’s good to know great sales representatives. It’s great to know Sandra Martinez.

For more information, go to www.inplayshowroom.com.

“It’s Good to Know” is a recurring feature on my blog. Come back next Thursday to meet the next person I’m glad to know in the children’s industry.
Who do YOU think it’s good to know in the children’s business? Share your comments here.

David Gaunt
Editorial Director
The Giggle Guide