Some interesting news stories about marketing in a down economy

From time to time, I will try to post links to interesting news stories about marketing, advertising and PR and how it can help generate increased brand exposure. Below are two interesting articles that relate specifically to the current economy.

From the Association of National Advertiser:

According to the Association of National Advertisers, PR may actually be getting a boost during the recession. While companies are cutting back on sponsorships, production, and media budgets, many are continuing or increasing the more inexpensive art of public relations.
http://www.facebook.com/ext/share.php?sid=87392458748&h=iv-ef&u=M4o8N&re…

From the New Yorker:

Even the New Yorker acknowledges that companies that don’t reduce their marketing campaigns during a recession prosper better than those who focus on only saving money.

http://www.newyorker.com/talk/financial/2009/04/20/090420ta_talk_surowiecki