Don't put all your eggs in one basket

There is no argument that the 4th quarter holiday season is the strongest time of year for retail. Consumers are looking for gifts for their loved ones. They use their gift certificates or holiday bonuses to purchase items that they’ve been waiting months to afford. And, they look for discounted prices on their wish list items.

But when the clock strikes midnight on New Year’s Eve, most businesses start reminiscing on this holiday’s sales and how they can make next year’s 4th quarter better. But, what about the other 10 months of the year? Unless you have a product that is themed for Thanksgiving, Christmas, Hanukkah, Kwanza, etc. it needs to stay top of mind for consumers all year long.

Advertising can be very costly and is most beneficial for already known brands like Coca Cola and Pepsi. The most effective and cost efficient way to introduce consumers to a new product is through public relations. Editorial reviews can help garner third-party credibility and increase sales either online or through retail.

Productivity PR specializes in new product introductions and has represented young and innovative juvenile companies and brands for more than 15 years. Owned by a mom of two, the firm understands first hand the needs and interests of other moms and values their relationships with the juvenile trade and consumer parenting media. Productivity PR can get your product in front of the media, on social networking sites, and the topic of conversation of other moms.

So, don’t put all your eggs in one basket this holiday season. Get your product the media exposure it needs all year long.

Visit www.productivitypr.com for more information or call (800) 321-4928.