Anita G., Inc.

Anita G., Inc. was formed in 1988 by Anita Goodall, out of a desire to provide a reasonably priced quality garment to the children’s wear market. Our philosophy is to provide quality garments which are simple in style, comfortable for kids to wear and easy for moms to take care of. Unique prints in bright, fun colors are our trademark.

In 1995, we introduced swimwear using our exclusive bright and colorful prints to our Girlfriends line. In 1999, we introduced a new swimwear line for the older girl called 405 South. All of the additions have been well received and a tremendous success. In 2008, we reconfigured the lines so that Girlfriends is now our clothing line and 405 South is now our swimwear line.

We have sold to such stores as Neiman Marcus and Nordstrom, numerous children’s boutiques, and children’s catalog companies across the United States. Our resort store business continues to do well and our line is carried in upscale resorts in Hawaii and the Caribbean. Our line always does well where the upscale shopper can appreciate the value of our simple styles and exclusive unique patterns in clothes that girls love to wear over and over again.

Because we love kids, we donate a portion of our proceeds to a number of charities which help children. Some of these are: Feed the Children, Children’s Hunger Fund, The Armenian Relief and Development Association (ARDA), Samaritan’s Purse, The Step by Step Foundation and orphanages in Mexico, Europe and the US.

Our mission statement continues to be to provide the best product, which is simple in style and comfortable for girls to wear, at a reasonable price. It is a product that parents will be happy to have their girls wear.