Inventive Playthings for Inquisitive Minds

Main Profile


We develop and discover for the most wonderful target group in the world – the children. Ever since the Habermaaß and Wehrfritz companies were established in 1938, our companies have focused on working for children. Our aim with our products and campaigns is to support their development, to make their life more exciting, more cheerful and more delightful in a nutshell, more what children deserve.

Our claim is underpinned by the corporate philosophy, “Top-quality products for children to use and enjoy.” It obviously works – our corporate family’s brand names are bywords for top quality, product reliability and environmental consciousness. Our quality management has been ISO 9001 certified since 1996. HABA offers a vast variety of unique, inventive playthings for children in any room of the home: toys, bathroom, kitchen and bedroom furniture, accessories and even indoor/outdoor tents.

4407 Jordan Road • Skaneateles, New York 13152
Phone: (800) 468-6873
Local: (315) 685-6660
Fax: (315) 685-3792

Latest Buzz

The gold standard in toys for babies, toddlers, and preschoolers, European-based HABA USA celebrates its 35th year in North America – and the 10th anniversary of smash hit, award-winning, preschool stacking game Animal Upon Animal – with the release of dozens of brand new toys and games designed to delight a whole new generation of children. With hundreds of products spanning dozens of categories, HABA USA is the high-quality, high-design choice for millions of parents around the world. In addition to products manufactured in the German headquarters, HABA USA also distributes several innovative, European brands throughout the North American market.

In today’s world, many daily interactions are quick-paced and short-lived. As electronics and screen time take over lives, occasionally kids forget the most basic, natural part of childhood: play. Germany takes us back to the basics with wonderful, traditional toys that rely on brains, not batteries. HABA has branched out from its classic wooden toys to create modern versions with heirloom quality. sigikid takes its cue from children’s need for cuddling, and creates developmentally appropriate toys. Ravensburger produces puzzles that will forever change how people think of putting pieces together. Hape Toys focuses on wood toys made from natural materials.

Sales Info

Distributors for HABA USA

More Info

Contact Information
Online Contacts
Mailing Address
4407 Jordan Road
Skaneateles, NY 13152
United States
Primary Contact
(315) 685-6660
(800) 468-6873
(315) 685-3792 Fax