HABA USA Gets Little Ones Mooving

Lea Culliton, President of HABA USA, knows what it takes to get great products into the hands of parents and families. The 2012 Full Circle Award Winner (from the M2Moms® program, owned by PME® Enterprises LLC, which runs a mom-centered conference) has been making changes that have enhanced sales and improved marketing at her company. HABA USA is a division of Habermaass Corp. of Germany, a very well-respected family business that has kept customers as their top priority for over 70 years.

It’s little wonder how HABA has been able to grow over the years: the company brings only the finest in furniture, games, and toys to children all over the world. Since all of its own toys that are developed in Germany are created from beech and maple, the company demands that only the finest in sustainable products ever grace its shelves. This is where great toys like Götz dolls, Lilliputiens plush toys, and Spielstabil play sets as come in. The company also distributes popular Danish toys from Moover, which creates heirloom-quality pieces that engage children and help them learn while having fun.

Moover Gets Kids Going

Moover toys are popular for a variety of reasons. Not only are they constructed from solid wood, but they are easily snapped together without tools and are built with a child’s developmental stages in mind. Tiny tots will adore the Moover Toys Rocking Horse (made from linden and bass woods, available in red or natural wood). Designed for ages 1-3, the Rocking Horse sports a special “brake curve” which ensures that the child never rocks “too high”.

The Moover Baby Walker stands at 17” high and glides along on four adjustable wheels, creating a truly stable platform. This allows for a small child to naturally learn to balance and walk at his or her own pace. Girls get going with the Moover Doll Pram. Named “Highly Commended Best Classic Toy” in 2012 by Junior Magazine, the pram boasts rubber tires and at 16.5” is the perfect height for little mamas.

Girls don’t get to have all the fun, though. Little boys will be thrilled with the generous proportions of the Moover Dump Truck. At 11.5” high and 20” long, there’s a lot of fun to be had! A rear compartment is perfect for small item storage. The strong construction makes it a great toy to play with or ride on.

Sustainable, award-winning fun is available from the experts at www.habausa.com

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