HABA Marks 35 Years of Playful Success in North America


Robot Ron Magnetic Game

The gold standard in toys for babies, toddlers, and preschoolers, European-based HABA USA celebrates its 35th year in North America – and the 10th anniversary of smash hit, award-winning, preschool stacking game Animal Upon Animal – with the release of dozens of brand new toys and games designed to delight a whole new generation of children.

With hundreds of products spanning dozens of categories, HABA USA is the high-quality, high-design choice for millions of parents around the world. In addition to products manufactured in the German headquarters under the HABA label, HABA USA also distributes several innovative, European brands throughout the North American market.

North American shoppers, visitors to www.HABAusa.com, and buyers at New York Toy Fair (booth #1907) have a range of new products to choose from, including these items:

New Toys from HABA USA


Doll Rubina with Baby
Get back to the classics with the beautiful Spinning Top Swirling Ballerina! Simply grasp the ballerina’s bun and spin to set her whirling and twirling – no batteries required. Made of birch wood. For ages 4 years+. MSRP $10.00.

The perfect first baby doll, HABA’s Doll Rubina with Baby features sweet, soft, 12” Rubina in blouse, skirt, jacket, shoes, and headband, carrying her own 5” baby in a baby carrier. Rubina encourages pretend play, creativity, imagination, and nurturing and features a padded body, chenille hair, and cotton/poly clothing. A variety of accessories are sold separately. For ages 18 months+. MSRP $45.00.

Inspire investigation and discovery with HABA’s Penguin Water Mat! Press the penguin’s tummy to see the fishies swim or explore a variety of colors, textures, patterns, and sounds. A hook and loop fastener easily tether baby’s favorite toys to this sweet polar pal. Mat measures 10 ¾” x 14 ½”. For ages 6 months+. MSRP $25.00.

Robot Ron really needs to get rolling! Help him on his way by using the magnetic wand to move colorful balls through the maze and into Ron’s wheel wells. A robotic twist on a timeless classic, this wooden puzzle builds fine motor skills and concentration through play. For ages 2 years+. MSRP $25.00.

Spielstabil Introduces Magic Eggs Sand Toys

HABA USA is the exclusive importer and distributor of Spielstabil, the 100-year old, family-run, German manufacturer of sand toys, gardening toys, bath toys, and pretend play products designed specifically for the littlest hands.

Hit the water table, park, or shore with Spielstabil’s handy Magic Eggs! Choose from four color combinations – the bottom of each egg is a bucket with handle; the top is a sieve. Each egg also includes two of the following surprise accessories: sand mold, spoon, ice cream scooper, ice cream cone, or mini boat. For ages 18 months+. MSRP $17.00

Get the Gotz Precious Life-Like Dolls

HABA’s North American partnership with Gotz Dolls puts the award-winning line of uber-life-like dolls, clothing, and accessories in the arms of American children. The only dolls with the hair still made in Germany!

Meet Julia, the newest Precious Day Doll from Gotz! At 18” this beautiful standing doll features vibrant red hair, a stylish blouse and skirt combo, shoes, hair accessories, and a purse. A full line of clothing and accessories sold separately. For ages 3 years+. MSRP $90.00.

Lilliputiens Adds to Its Little Toy Wonders

HABA is also the exclusive North American distributor of Lilliputiens – tiny, hand-sewn fairytale rattles, puppets, and squeakers designed by five young and stylish Belgian moms.

Game play meets art in the whacky and whimsical Equilibrius Stacking Game from Lilliputiens. Simply select a sturdy critter card and stack it wherever you like to sculpt all kinds of crazy creatures. Develops fine motor skills and encourages creativity. For ages 3 years+. MSRP $18.00.

Moover Doll Pram Is Two Toys in One

HABA is proud to offer wooden ride-on trucks, rockers, walkers, and prams from Moover, featuring innovative Danish designs built to last generations. Moover’s innovative wooden Doll Pram is two toys in one! Toddlers place their lovies inside to peek out of the heart-shaped window, then grasp the handles, and push. Perfect for encouraging and supporting new walkers. Available in red or natural, delivered fully assembled. For ages 12 months+. SRP$130.00.

Lassig Introduces New Bags for Kids and Moms

HABA offers the German-designed Lassig line of sustainable, durable, consciously-crafted diaper bags, kids’ bags, bibs, dishware and other high-quality accessories for the modern family.

Kids go crazy for Lassig’s 4Kids Backpacks, including new-for-2015 camouflage and striped magenta packs. Each pack is perfectly-sized for little kids and features a quilted front, front and side pockets, and padded shoulder straps. For ages 3-6 years. MSRP $50.00.

Lassig’s Green Label Neckline Bag, designed with recycled materials, is both eco-friendly and style conscious! Available in denim, taupe, sky and black mélange, this high-style bag features a zippable outer cell phone pocket and organizer insert to keep everything from bottles to business cards neat and tidy. MSRP $170.00.

Art is messy. Lassig’s 4Kids Art Smocks keep them clean! These front-only smocks feature long sleeves, a hook-and-loop neck closure, and three designs, including a purple elephant, blue turtle, and orange birdie. For ages 3 years+. MSRP $20.00

For more information about HABA’s new offerings, visit www.HABAusa.com

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