Boker & Laila

As with so many entrepreneurial ideas, Boker & Laila was created by a need that couldn’t be filled in the current marketplace. When mompreneur Cheryl Grossman couldn’t find soft, cozy pajamas that her kids found comfortable, she decided to create her own line. “I found myselfs earching in vain for pajamas that my daughters didn’t find scratchy and uncomfortable and in designs that we all liked. I was also tired of having to cut out the tags from the bottoms, leaving sharp edges that irritated their skin.”

Cheryl Grossman is the mother of two lovely (and particular!) girls aged 5 and about 2. The children’s apparel business is in her blood and she developed her passion for the kids’ clothes at an early age while working at her family’s business. Cheryl lives in Toronto, Ontario, Canada.