Baby Lulu

Erin Murphy’s childhood passion for design and sewing became a dream of creating beautiful, timeless clothing for kids. She realized her dream with Baby Lulu, a leading label that has brought beautifully designed and carefully crafted children’s apparel to market for over a decade.

Erin took inspiration from vintage tablecloths and textiles and designed the fabrics that would become her signature, applying new, trend-savvy color palettes, and combining them in fresh ways. She then created patterns that emphasized proper fit and Baby Lulu was born. “Other labels may just re-grade the pattern and not refit it. Three-year-olds still have a bit of a tummy but when they’re five, the whole proportion of their body changes.”

Erin and her partner Leland Smith have broadened their offerings to include: a line of sleepwear, swimwear, undergarments, bedding and necklaces under the expanded Baby Lulu brand.