Bright Starts

We‘ve been creating a fascinating world for babies since our founder, a grandmother, came up with a great idea to keep infants from slipping in the bathtub. That was 1969.

Since then at Kids II®, even more original and inventive thinking has led to a long list of products that have revolutionized our industry and made babyhood more fun for everyone. We see it as a wonderful growth spurt that‘s allowed us to share our award-winning products with babies and parents the world over.