Magnificent Baby

The days of matching snaps on a wiggly, crying baby are over. No more snaps, no more buttons, no more tears. Magnificent Baby’s easy-to-use, magnetic closure system will have baby dressed in seconds. Now Mom and Dad can spend more magnificent moments with the little one.

One afternoon, I was helping my sister feed my nephew Charlie. Charlie would not let me put his bib on him, no way - no how! I thought, what is the problem here? The bib is velcro, this shouldn’t be hard! We finally got it on him, fed him and when I took the bib off, I saw a patch of his little red hair stuck in the velcro. Ouch! Velcro hurts! I thought there has to be a better way… that day Magnificent Baby was born.

Our company, based in New York City, was started by two Emory University college pals, Lauren & Lawrence. Lauren, a former commercial real estate analyst, is the right brain of the group while Lawrence, the ivy-league-trained attorney, is the left.

We hope you enjoy our products and see how easy changing time can be. We welcome your feedback.

Have a Magnificent day!