Olive Loves Alfie

We celebrate the originality of children and encourage their individuality and creativity. We find the greatest pleasure in the simplest of things. We love discovery and adventure. We value honesty and spontaneity. We are inspired by colour, print and possibility. We embrace nostalgia and we treasure things forever. We strive for a sustainable future. Bringing an individual authentic aesthetic with a dose of high kitsch, vintage style and classic design in equal measure, ‘Olive Loves Alfie’ captures the quintessential magic of childhood.