Items tagged “Juvenile Stores”

Bill Cook is known as the “Bullfrog” of Frogs Frills and Daffodils, a unique children’s clothing company with an equally non-traditional approach to design, brand collections, merchandising and sales strategy. Together with his wife and designer Mary, these grandparents have brought an original and successful approach to specialty stores that want to do business in a different, and for many, a better way. Innovations include $100 minimum orders, no pre-packs, and mix-and-match combo orders for styles, brands, and seasons.

When Carol Yenne’s grandson was born prematurely, weighing only 2 lbs 11 oz, this San Francisco granny realized it was time to make hard-to-find preemie outfits readily available for other families. At her store, Small Frys, she now offers a variety of sweet clothing collections, designed for babies weighing 2 pounds and up. The preemie collections are from Coccoli, Kissy Kissy Preemie, Petite Bateau and Le Top. At Small Frys, they know that when babies come early, having comforting little outfits can make a big difference.

Parents of premature infants face a tough challenge in finding clothes small enough to fit their tiny newborns, and many even resort to buying doll clothes for their early arrivals. Unfortunately, a preemie’s skin is not fully developed and often doll clothing is too rough, causing skin irritation. Luckily, retailers now have the option of offering beautiful, soft, high-quality apparel that is sized properly for these precious infants. Kudos to these manufacturers who understand, and help satisfy, the needs of preemies including Early Birds, Anna’s Preemie, Preemie-Yums and Chuckleberries.