After all the Christmas shopping is done, the wrapping begins! Most of us traditionally surround each gift with tissue and a box, cut wrapping paper just the right size, fold here, tape there, and top with a name tag, ribbon, and bow. All that time and effort are quickly undone when Christmas morning frenzy makes the paper fly. Sadly, when the unwrapping is done, the bulk of packaging overflows trash bins and makes its way to the landfills. It seems like such a waste, literally! That’s exactly the sentiment Adrienne Johns experienced after a family Christmas a few years back, and thus ellaWrap was created.
