ellaWrap Makes Presents that Keep on Giving!

By Angela Pike

After all the Christmas shopping is done, the wrapping begins! Most of us traditionally surround each gift with tissue and a box, cut wrapping paper just the right size, fold here, tape there, and top with a name tag, ribbon, and bow. All that time and effort are quickly undone when Christmas morning frenzy makes the paper fly. Sadly, when the unwrapping is done, the bulk of packaging overflows trash bins and makes its way to the landfills. It seems like such a waste, literally! That’s exactly the sentiment Adrienne Johns experienced after a family Christmas a few years back, and thus ellaWrap was created.

Johns found herself frustrated with the amount of waste that her family alone created one Christmas and thought, “There must be a better way!” After researching, she found some startling statistics that she has included on her Web site to help educate others about the effect this waste has on our planet. “Packaging materials like wrapping paper, gift bags, tags, tissue paper, ribbons, and bows make up almost one-third of the waste generated in the U.S. Each year, 38,000 miles of ribbon alone are thrown out in the U.S., which is enough to tie a bow around the Earth!”

After considering various alternatives to the waste of wrapping paper, Johns settled on fabric. It is extremely versatile, can be used over and over, and can be stored very easily. With an array of patterns, in combination with coordinating ribbon, sustainable gift-giving style has become a beautiful solution!

Not only are ellaWraps better for our environment, but Johns also hopes to create a sense of tradition. ellaWraps can be passed among family members and friends from year to year. When ellaWraps are pulled out from holidays gone by, memories of momentous occasions are rekindled.

ellaWraps come in a wide array of various styles and fabrics. Styles include bow bags, handle bags, sacks, envelopes, and wraps. Each style fits the needs of various gift sizes and shapes. ellaWraps aren’t just for Christmas either! Thanks to the fashionable collection of fabrics and ribbon combinations, there is an ellaWrap for every occasion including birthdays, baby showers, and weddings. Children love the adorable presentation of an ellaWrap and will see it as an added bonus to the gift tucked inside!

To wrap up a bit more green in your store, stock up on ellaWraps at www.ecowrap.com