Sails are Up for Down Under Brands

G’day mates! The Giggle Guide^® has set sail on a worldwide exploration of children’s products, including a look at innovations from the land down under. We’ve rounded up the lowdown on some outstanding Australian brands that embody creativity, practicality and an infectious sense of fun! So join us down in the land of koalas and wallabies, for a lively little walkabout tour of Huggalugs, NOO Designs and FLATOUTaustralia.

Huggalugs Stands Tall in the Little-Leg Market

What first began as Elizar Mytka’s frustrating quest to find adequate protection for her baby’s adorably chubby thighs and arms turned into her inspired creation of Huggalugs, the beautiful and comfortable solution for the exposed baby limb dilemma. She was determined to make a stylish arm and leg hugger that fit easily, without causing discomfort.

The practicality of Mytka’s designs for all seasons is only matched by the sassy fashion sense of the soft fabrics and prints that are Huggalugs’ hallmarks. A patent-pending fit system is the reason the brand perfectly embraces big and little legs and arms with equal ease. These huggers provide superior protection and added comfort through all kinds of weather. In addition, they help make diaper changes easier and provide a full range of fashionable design options to complement every baby outfit.

Huggalugs is a socially-responsible company that strives to use sustainable materials and local manufacturers, without compromising on the quirky prints and appealing colors that have given legs to the brand’s success.

To keep baby’s limbs looking good and feeling comfy season after season, open your arms for a big bunch of gotta love ‘em from www.huggalugsusa.com

NOO is a Zoo for Every Wild Child!

NOO Designs has the knack to charmingly transform baby bundles of joy into charming little critters, with its cuddly menagerie of animal-themed playwear. Tossing aside tradition and boredom, Belinda Robinson is the mother of two frisky boys and the talented owner and designer of NOO. Robinson creates her delightful head-to-toe “costumes” for everyday fun with 100% soft cotton and colorfast dyes to ensure vibrancy for the life of the garment.

Using the fascinating wildlife of Australia as her inspiration, Robinson brings the roar-mance of animal prints to her designs, which both kids and their parents find to be purr-fectly delightful. Featuring Luxe faux fur jackets, gift and romper sets, sun hats, diaper covers, bibs and coordinating Huggalugs legwarmers in the ‘skins” of cheetahs, zebras, leopards, giraffes, cows, bumble bees and ladybugs, NOO body does it better! All the adorable designs are picture perfect for baby shower gifts, welcoming newborns, special celebrations, first birthdays and, of course, Halloween.

Hunt down your free-spirited favorites at www.noowear.com

Here’s the Skinny on FLATOUTBear™!

Soft, cuddly and oh so flat, FLATOUTaustralia bears are made of 100% pure Australian sheepskin, which is skillfully shaped into a teddy bear cuddler. Natural, plush and luxuriously soft, FLATOUTbears are perfect for babies, kids, grannies and even a few extremely lucky pups!

FLATOUTbears have a star-studded fan base, and a devoted following of bear-hugging families. Each bear is a 12” x 10” hand- cut teddy that is unique in its lack of stuffing. It is only 2” flat! With baby-safe eyes and a nose, FLATOUTbears meet stringent Australian and international toy safety standards, and are available in natural colors of milk, honey, latte, licorice, chocolate, koala grey and rosy pink.

Fill your retail den with these cuddly creatures at www.flatout.com.au