Tween Buying Power Sparks Flower Power

Tweens are passionate about developing and expressing their own opinions on everything relating to friends, fashion and family. This exciting coming-of-age period is balanced with the carefree nature of youth. Retailers working to tap into the buying power of tween girls look for originality, trends and products that attract young girls, without cinching tight the parental purse strings. Here, The Giggle Guide^® showcases BeePOSH, FROSK wear, Freckles & Maya and Mountain Mamas: magnetic brands that powerfully attract the “gotta-have-it” attention of eight to twelve-year-old girls!

BeePOSH is the Buzz with Flower-Childlike Tweens

BeePOSH creates a tween-dream line of toys, apparel, room décor, bags, and accessories that are bright, exciting, and original. The BeePOSH fleece pant has been seen on tween-queen Miley Cyrus, star of the hit show, Hannah Montana, whose image generates enormous amounts of tween sales.

Each piece incorporates a rainbow of colors in designs that celebrate the peace-generations, including smiley faces, hearts, over-sized flowers, and funky fun prints. BeePOSH is a go-to brand popular with tweens for slumber party wear, with comfy fleece or knit pants and shorts in an array of bold and psychedelic prints with splashes of eye-catching colors. The look is complete with accent tees and tanks, plush robes and matching hoodies. BeePOSH has it going on for the 24/7 tween vibe!

Girls go crazy for BeePOSH bags that feature signature patterns in multiple styles including backpacks, totes, sling bags, and duffles. Whether girls are headed off to school, a weekend at a friend’s house, or an afternoon at the mall, BeePOSH has a bag to match the fun. Even tweens’ rooms can be decorated in fab style with BeePOSH pillowcases, towels, stuffed animals, and key chains. This brand gets that girls want fun and funky, with looks that say “notice me!”

Want to see what’s happening in the tween scene? Make a beeline to www.beeposh.com

FROSK wear Leaps Ahead in Tween Style

FROSK wear is a minimalistic and high-style line for boys and girls, created by Paris educated and Norwegian born designer Bente Nilssen. Her designing career took her from Norway to Portugal, before landing her in Woodland, Texas, where she started FROSK wear in 2008. Named after the Norwegian word for “frog,” FROSK wear gains inspiration from the world of childhood, including both the awe of nature and the wonderment of fairy tales.

Raising twins herself, Bente understands the needs of real parents and kids. Each piece is designed for simplicity and practicality. Zippers are substituted with elastic to make the stylish designs comfortable, relaxed, and easy to take on and off. Muted grays, blacks, and whites are used in simple geometric patterns for knit tees and bottoms that are contemporary and kid-friendly. Dresses and tops feature splashes of color that pop over muted grays.

With a boys and girls collection for ages 4 to 14, the FROSK wear line offers high style with understate elegance and comfort, making it both youngster and tween friendly.

See what the attraction is all about at www.froskwear.com

Freckles & Maya Rocks a Brand New Bag!

Natural designer Betty Han started the Freckles & Maya line of bags and accessories after a lifetime love of fashion and search for the perfect career. Each bag is an over-the-top creation bursting with eye-candy colors, including island blue, summer ombre, bumbleberry purple, and, appropriately, cotton candy pink! The bags feature bold fuzzy fleece fabrics, paired with smooth accent straps, appealing to tweens that want to both look and feel good.

Bags are available in multiple styles, including the backpack, purse, mini-purse, and satchel. The backpack has a drawstring opening with adorable, fuzzy pom-pom pulls. The fuzzy exterior of the bag is accented with a beautiful satin interior. The backpack measures 19”x19” and retails for $21.

The Freckles & Maya purse also uses the pom-pom drawstring design and is reversible to display either the fuzzy or silky side. The full sized purse is 12”x12” and retails for $11.

With reasonable pricing and bold looks, the Freckles & Maya line is is a huge hit for both girls and their moms!

To bag a bunch of these great add-ons, get to www.frecklesandmaya.com

Mountain Mamas Bring a Bit of Peace to Accessorizing

Every tween girl worth her double digits wants an original accessory, and Mountain Mamas has hit the mother lode! These right-on pieces are a gift-giving craze in the making, as girls will want one for themselves and each of their friends!

Bracelets and earrings feature colorful and detailed glass beads and silver accents with peace sign charms. Intricate sets are available in matching pairs, in a wide range of all-occasion colors. From black and gold to lime green, these baubles can help young girls express their blossoming personalties. Matching earrings drop down with three unique beads and a heart-shaped peace sign charm. The glass beads make these pieces a beautiful and affordable addition to any jewelry collection. Bracelets retail for $8 and earrings are $3.50.

Cloth handbags are a perfect accessory, with simple patchwork accents including nature-inspired designs and appliqués. Mountain Mamas is based in Park City, Utah and focuses on giving back. Each item is tied to its own cause and charity that receives a portion of the proceeds.

For more about the Mountain Mamas family of accessories, visit www.mountainmamas.net