Presto-Chango! Casting the Right Spell for Magical Sales

What better way to add that certain something to a gift-giving occasion than infusing it with real magic, particularly for children who delight in being “in the know” and periodically having the spotlight? That includes “children” of all ages, since adults also marvel at well-done magic that can bewilder their friends.

In its various manifestations, magic has mystified people of all ages for millennia, materializing in the confounding shapes of two-way mirrors, magic hats and wands, crystal balls, harmless chemical reactions, mind reading, sleight of hand and more. Legendary magicians — old and new, fictional and real — dot our culture with their signature repertoires of amazing feats and showmanship. They endure because magic hypnotizes and entertains and we want to believe.

The Giggle Guide^® reveals magical products from Giddy Up™, Toysmith, Fantasma Magic and Bright Products, Inc. that work like a charm to spellbind your customers and conjure up spectacular sales!

Giddy Up™ Science Kits Let Kids Concoct Amazing Experiments

“How’d you do that?” Every kid asks that question, as parents will when the magic of Giddy Up™ hands-on science activities bemuses their children. More than toys, these award-winning creative products fuse learning into play, fostering curiosity and safe experimentation. A division of Elmer’s Products, Inc., Giddy Up™ comes from a fine family of children’s products that magically transform children’s play into learning.

The magic appears in science activity kits, including the Magic Wand Kit, Magic Science for Wizards Only Kit, Sci-Fi Slime Kit, Colossal Crystals Kit, Lava Blasting Volcano Kit, and the slightly more-down-to-earth My First Airplane Kit — all for ages 6 to 8 years.

Giddy Up™ science kits offer separate refills and replacement parts to keep the magic happening. All materials are tested by board-certified toxicologists to ensure no risk of oral toxicity or eye/skin irritation, but parents should watch for allergic reactions.

Let the magic begin at www.giddyup.com or call (734) 302-4444 for wholesale information.

Professional Magician Reveals All for Toysmith

A magician never reveals his secrets? Not so! The Professional Magician Kit from Toysmith teaches children over 8 the secrets behind 50 magic tricks. A full-color illustrated guide presents step-by-step instructions for beginning and advanced tricks using everyday household items or included props. The kit comes with card deck, magic wand, false finger, trick ropes, and sundries to amaze family and friends with sleight of hand. Children just conjure up a little practice and confidence to present their own magic show.

Toysmith has distributed hands-on children’s toys since 1982 . In addition to the Professional Magician Kits, it wholesales a variety of other products, including Play & Pretend, Fashion Flair, Outdoor, and Garden & Gift. Products come in retail-ready packaging to promote merchandising and sales. Toysmith can even create customized products and packaging for specific needs.

Use the magic of the Web to order a full-color 274-page wholesale catalog of The Toysmith Group’s 1,400 products and find a clickable map of sales representatives at www.toysmith.com

Pull a Rabbit Out of Your Hat with Fantasma^® Magic

Hocus pocus is the focus at Fantasma Magic, a leading manufacturer of magic tricks, DVDs, books, and toys. For professional magicians, the company retails sophisticated coin magic, illusions, comedy, and books by and about famous mind-benders and prestidigitators—books that speak volumes about magic in general and routines in specific. But, Fantasma Magic also entertains its beginner wizard audience with elementary magic kits and a toy section.

For children over age 5, the Abracadabra Top Hat Show provides props and breaks down tricks into the all-important components of effect, secret, set-up, and performance. For $29.99 retail, the kit even includes tips on what to say and how to misdirect the audience. Of course, it comes with a magic wand, a black top hat with a hidden compartment, Rambo the rabbit, and more than 100 tricks!

Other phantasmic products include the visual deception of the Coloring Book and Crayon Combo with its vanishing box of crayons at $21.99 retail, or Magic Scratchers with 40 awesome tricks at $9.99 retail.

For a complete line of magical mindbenders, gaze into the crystal ball at www.fantasmamagic.com

Illuminating Magic from Bright Products, Inc.

Ladies and gentlemen, introducing First for Magic™ kits, merging fun and education in a single amazing children’s product line! These illuminating products emanate from Bright Products, Inc. in a flash that includes Glow Magic, Street Magic, Stunning Magic, and Gross Magic sets.

Glow Magic (MSRP $24.99) provides props for a glow-in-the dark magic show cloaked in black light for children of 5 years or more.

Street Magic covers the bases with Baseball Cap (MSRP $34.99) instructions for appearing to levitate, Magician’s Wallet (MSRP $27.99) tricks to make money change value, and more for children of ages 8 to 14 years.

Stunning Magic boggles the mind with kits such as The Emerald Edition (MSRP $19.99) with the Indian water vase and mystifying mind-reading tricks for children of 5 years or older.

A thoroughly disgusting magic set for any age, Gross Magic (MSRP $34.99) turns an eyeball to liquid and then solidifies it and produces cockroaches in an empty dust bin.

Retailers can download catalogs and order First for Magic™ products by the case at www.brightproductsinc.com