Creative Packaging Wraps Up More Sales

In the consumer market, every book is judged by its cover and every product is judged by its packaging. Consumers quickly become accustomed to labels and brand identity, so new products and brands rely on shelf-sell packaging to catch the eye of shoppers.

As Michaela Mora from Relevant Insights points out, new products or brands will go unnoticed unless the packaging is creative enough to draw the eye in a new direction. While new products should focus on innovative packaging, established brands must be careful to preserve brand identity. Any packaging change should be intentional: logos and identifying graphics should be incorporated into the new, creative design. Mora points out in her article (www.relevantinsights.com/tag/packaging-researc) that packaging is a key component to sales because it drives consumer attention while they are buying. Plain and uninteresting packaging could be costing you significant sales.

Packaging from Edoche, Baby Aspen, Huggy Bunny and Bloomers Baby are a few of the many examples in the children’s market which demonstrate that when the package grabs attention, the sale is more certain to follow.

Edoche Uncorks Gifts that Celebrate Baby’s Arrival!

Edoche offers a popular line of baby booties, hats, bodysuits, bibs, and towels. While these products are well-crafted and stylish with soft fabrics, contrast stitching, and faux fur lining, Edoche also knows the importance of creative packaging. Thinking, “outside the box,” Edoche celebrates babies with its adorable and fun Baby Champagne Bottle of Gifts.

With this clever, celebratory packaging, Edoche makes its line of baby essentials the perfect shower gift! The Baby Champagne Bottle of Gifts set includes an embroidered bodysuit, two embroidered bibs, and a pair of terry cloth slippers. While these items are cute enough to stand on their own, they become irresistible when gifted inside a keepsake champagne bottle. The fully corked and sealed champagne bottle has a realistic foil wrapping and “baby” emblem. This gift is a crowd pleaser, which gets people talking and encourages brand loyalty.

The Baby Champagne Bottle of Gifts set is available in pink, blue, and crème. Items are size 0-6 months. The embroidered design is a delicate baby graphic with a fun edging and prince or princess crown.

Celebrate with all the gifts at www.Edoche.com

The Package is Part of the Gift at Baby Aspen

Baby Aspen prides itself on its “unforgettable baby gifts” and focuses on creating unique and memorable packaging that makes Baby Aspen products fun to buy! With a wide range of baby products, each with its own packaging design, Baby Aspen ensures that its products stand out from others on the shelf.

In the Nursery Rhyme Collection, “The Cow Jumped over the Moon,” Lovie Gift Set puts a new twist on a staple baby item. The 17-inch square lovie blanket is a soft cow print with a plush cow head in the center. This wonderful product jumps over the competition with its carefully designed gift box. The box is shaped as a crescent moon which is decorated with a painted jumping cow body. The plush cow head from the blanket pokes through the box top to complete the cow. Soft pastel paints on the base of the box include the words of the long-loved nursery rhyme, “The Cow Jumped over the Moon.”

The “Sweet Dreamzzzzz, Pint of PJs,” is another fun packaging idea. The display packaging is an ice cream parlor window with pint-sized ice cream containers available in chocolate brown, strawberry pink, or lime green. Inside each pint is an adorable ice cream sundae themed PJ set for baby 0-6 months. The colorful, embroidered snap PJs are available in coordinating colors. Each set is topped with a coordinating cap with sprinkles and a cherry on top!

Get your supply of unforgettable gift-ready keepsakes at www.babyaspen.com

Huggy Bunny Grabs Attention for Gift-Giving

Huggy Bunny offers a line of baby and toddler clothing in bright colors and delicate designs. Each item is made exclusively from heavenly soft Peruvian Pima cotton. The Huggy Bunny line is delicate, fun, and original, but it doesn’t stop there! Gift sets are available that include themed pajama sets including; bunny, elephant, and a knit set in a two-ply knit pima cotton. These soft, well-crafted pj sets and blankets are packaged in a cylinder box with the distinct Huggy Bunny logo and bunny ear bow on top. Gift sets are available in sizes 0-18 months.

A beautiful pj and blanket set from Huggy Bunny could easily be gifted without the gift set box, but the creative element of the cylinder gift box gives it that extra special touch that gift-givers look for when shopping for the perfect gift, sure to be cherished by expectant parents.

For more information, hop over to www.HuggyBunny.com

Bloomers Baby Includes Sentimental Sentiments

Bloomers Baby proves that creative packaging can be chic and artful, to entice the eye of buyers. This chic line focuses on baby gifts that incorporate soft fabrics, simple designs and plush accents. The newest product in the line is the Birth Day Box gift set that includes a rib cotton hat with adjustable top knot, long sleeve tee with plush cuff and trademark footprints on the back, and a flannel-lined diaper cover.

The elegant packaging includes a deep chocolate brown, tailored box with an intricate natural pattern and inspirational words. The top of the box features an artistic design in vibrant blue, pink, or bright white; the same shades used on each piece within the set. Whimsical wording is laced within the design in each accent color. New moms are sure to be touched and inspired by the phrase, “Love, Dream, Hope, Joy, Imagine, Believe.”

Discover beautiful gifts at www.BloomersBaby.com