Denim Rules

Trends come and go, but one thing remains constant: denim is always in style. A ShopSmart 2010 poll found that 91% of women own at least one pair of jeans, with most of those polled having an average of seven pairs. And since women do most of the shopping for families, it’s not a big jump to imagine that they would want that same comfort and style for their children.

While kids’ styles tend to pay homage to adult fashion, children’s denim does have statutes of its own. Whether it’s rolled cuff shorts, cheetah skinny jeans, or stone-washed boyfriend jeans, mobility is key. Adults may wear styles regardless of the comfort, but families shun any brand or style that lacks the utility required from any hard-working children’s garment. Plus, they tend to be wary of designs that aren’t created from top-of-the-line materials. Details matter, from the careful daisy embroidery on the legs to the strength of the copper pocket rivets. Brands like Havoc, Pop Jeans, Pinc Premium, and !iT are right on-trend with must-have styles with the right fit.

Havoc Brings Orders

“There are several reasons why mums around the world choose Havoc Denim,” says the owner of Havoc, Linstel D’mello. Havoc arose in 2009, and has focused on providing quality clothing for kids 2 to 14. Comfort is key to Havoc clothing: “Our products are engineered with a three-stage wash process to ensure [their] butter softness. So no more crunchy stiff denim.” Plus, all Havoc denim sports a 3-5% stretch, utilizes adjustable waist inserts, and rocks durable hardware and details. It’s easy to see why Havoc’s line of Floral/Leopard/Reptile skinny jeans sold out in Australia and New Zealand in three weeks.

Constructed of breathable cotton with diamonte buttons and rivets, Havoc’s skinny jeans are pre-washed and machine washable. They look great under a skirt, long sweater, or Havoc’s top selling pink Bunny Embellished Top. The Girls Cheetah Tone skinny jeans come in a range of candy-store colors. Looser styles include the Girls’ Madrid Jean in red and indigo.

Cooler weather wardrobes should include a piece that keeps the chest warm, like the Fur Valetta Vest. The vest is constructed from cuddly tan faux fur with a crimson polyester lining.The Girls Monaco Trench is a machine-washable tribute to the original style, with a comfy floral lining and a sturdy rose-colored polyester exterior.

Excite a little Havoc in your store: www.HavocDenim.com

Pop Resonates

Every culture has a different definition of what’s hot, and children are affected by the styles and influence of their environment. So any company that can consistently draw super sales from around the world is obviously on-message in a big way. “People love it throughout Europe, South America, Asia… These days, it’s not mom or grandma, but the kids who are doing the buying,” notes Irma Aharoni of Pop Jeans. “[Pop style]…really resonates with the public.” The Pop brand specializes in girls’ lines (its boy’s line is called Rebel, which is just as popular as its sister collection).

Pop jeans are on-trend, but tempting to a broad audience because they carefully meld fit, fashion, and function. Boys sizes range from toddler to 16, with the girls line running up to 14. Pop style is universal in appeal: “…fashion forward…[it] incorporates all designs and looks.” Little girls can glam it up in the Clara design, medium-wash stretchy jeans (cotton, polyester, & elastane) with glittery flowers on the back pockets. Of course, Pop has its own take on the skinny jean trend. Its Sibiu Skinny Jeans come in kids’ sizes 7-16, with flashy pocket embroidery and a flap coin compartment.

Make your boutique Pop with kid-friendly clothes: Pop Jeans (212) 695-2100

Pinc: Premium Quality, Reasonable Price

As economic conditions bounce around, one thing can always be certain: families will want sturdy, high-quality clothing that looks great but doesn’t break the bank. The junction where fashion meets reasonable cost is the sweet spot that Pinc Premium inhabits. “We’re a premium brand at a sharp price,” comments owner Steven Fallas.

Pinc Premium holds its own against costlier designers. On-trend with the latest style are the Girls’ 7-16 Basic Skinny Jeans, available in a variety of colors, including charcoal, orchid, and tangerine. Any of these jeans could be paired with the rainbow-striped Cap Sleeve Dress (60% Rayon/40% Polyester) for a day out at the museum or playground. The Girls 7-16 Metallic Skinny Jeans are attention-grabbing in rose and sky blue, and could be matched with the 2-Layer Halter Tank (in fuchsia and ivory).

A more relaxed fit can be found in the Youth-Kids Monogram Medium Wash Jeans. The graceful embroidered “P” on the back pocket adds panache to the classic design. Keeping it real are the Kids’ Denim Gauchos, a playful nod to fashion-forward kids. The gauchos are dark washed, distressed, and boast the classic five pocket layout. Up on deck for the coming season are designs with pleather and pleather trim.

Premium design, premium quality, reasonable prices: www.PincPremium.com

!iT Affords “Effortless Chic”

CEO Kimmy Song knows all about being fashion forward. The owner of !iT has a proven track record of bringing savvy California cool to a global audience in fun and innovative ways. From the very beginning, Song understood that people have a variety of body types, so every pair of jeans would be targeted at fitting real forms. She started her girls’ clothing line in 2003, with the boys’ line following up a scant two years later.

Boys” jeans are sturdy and a study in the male form. Boys benefit from !iT’s Straight Leg Jean. These jeans provide for a range of motion for the rough and tumble crowd and sport classic styling. Girls can easily go from the classroom to a playdate with the change of a top if they are wearing the Madison Slim Boot Jean. Available in sizes 7-16, the jeans sport a classy dark wash (98% Cotton/2% Spandex). The Boyfriend Fit Relaxed Girls’ Jeans (Ellie) boast a loose fit with a simple cuff, but are anything but boring. Distressing adds panache to this classic design, making these jeans an important part of a girl’s wardrobe.

Real jeans for real people translates into happy, repeat customers: www.ItBrand.com