Wallables™ — New Wall Décor at ABC

Through a partnership with The Dow Chemical Company (Dow), Wallables™ by Hot Buttered Elves, Inc., is the first juvenile manufacturer to incorporate Dow’s soy-based polyurethane (PU) into the toys’ proprietary foam formulation. The formulation is made with RENUVA™ Renewable Resource Technology, a breakthrough process developed by Dow scientists to enable the use of renewable raw materials and deliver distinctive performance attributes in the final application. As a result, the material used in the new line of Wallables replaces a percentage of petroleum-based ingredients with bio-based, renewable content and offers increased durability.

To brighten up a child’s bedroom, playroom or any room, Hot Buttered Elves, Inc. is introducing Wallables new line of 3-dimensional soy-based wall décor. Made using a Natural Oil Polyol created from soy beans grown in the US, Wallables are sculpted foam wall décor pieces that will make any wall literally pop. Easily attachable to any smooth surface thanks to a Velcro^® patch, Wallables can be applied, removed and repositioned with little-to-no-hassle at all. This means parents and kids can be innovative and creative when decorating nurseries, bedrooms, walls, fridges, mirrors and ceilings. Lightweight, soft, and durable, Wallables hold ASTM and CE safety certifications so parents can be assured of their children’s safety.

Best of all, Wallables serve many different applications aside from aesthetics. These applications range from visual and auditory stimulation to cognitive development. All Wallables have soft yet vibrant colors and many of the styles glow in the dark. They also encourage babies and children to explore and grow accustomed to different surfaces and textures as Wallables are made of a soy-based foam that is pliable and inviting to baby’s curious little hands. Pressing certain Wallables will also play a lullaby that ties in with the décor’s theme.

Perfect for little adventurers, Wallables is capturing giraffes, elephants, and monkeys, in its new Jungle Sweeties Safari Collection. Additional Wallables themes include Cosmos, Garden, and Transportation as well as the Talking Alphabet.

Suns, Moons and Super Stars populate the Cosmos theme and the Super Stars play “Twinkle-Twinkle”. The Garden theme brings the beauty of the great outdoors to your child’s room with Bella the Butterfly, Dottie the Dragonfly and the Flower Friends. Dottie sings “If You’re Happy and you Know it” and the Flower Friends give a rendition of “I’d Like to Teach the World to Sing”. The Transportation theme zooms along on walls with Aero the Airplane, Car and Hydrant and Train and Railroad sign.

Wallables range from $7.95 to $19.99 MSRP and are available at specialty retailers nationwide or through www.wallables.com. See Wallables at The ABC Expo, Booth 2008.

About Hot Buttered Elves, Inc.
Hot Buttered Elves, Inc. is a toy based prototyping and engineering company based in Southern California. The company began in the film industry, and has more than 17 years of experience in creating special effects and sculpting. As the special effects industry became more dependent on CGI and digital effects Dan transitioned his skills and his company towards prototyping and digital modeling for the robust toy and product invention industry. President, Dan Garr, started the Wallables™ line after working with an interior design firm to build a better environment for the Tustin Medical Center’ pediatrics floor. The designers wanted to make the atmosphere more child-friendly and Garr took the wall concept to a new level. The 3D wall sculptures that he created for the hospital were instantly in high demand by interior designers and parents. Garr then began molding the characters out of polyurethane foam to and the patented soft Wallables™ 3D Wall Décor line was born.