Hipdaisy Blossoms with Carefree Versatility

By Rachel Ballard

Hipdaisy, a collection of free-flowing apparel for girls is versatile, fun and fancy-free. Created by Jacqueline Stouse, Hipdaisy offers the casual freedom of easy moving cotton fabrics in bright colors that can be mixed and matched with items already hanging in the closet. Easily paired with jeans, leggings or a simple cardigan sweater, Hipdaisy fashions provide value and adaptability. Since its launch two years ago, this up-and-coming brand has enjoyed success as a one-stop choice for everything laid back, yet stylish for girls.

With a background in fashion design, and a degree from the Royal Academy of Art and Design, Netherlands native Jacqueline Stouse has harnessed ease of wear and hip style into a clothing line that enhances the natural beauty she believes exists in every little girl. She says, “I didn’t want to design clothes that buried little girls in frills. I wanted to showcase little girls’ individuality and natural beauty in simple fabrics and designs that enhance who they are.”

Designed for sizes 2T to 7, Hipdaisy focuses its attention on making its young customers comfortable, yet stylish without a lot of fuss. No itchy ruffles, big bows or frilly trims on this attire. Made from poplin cotton batiks — which feature a special dyeing process that makes no two outfits alike — pieces are adorned with simple embellishments. Hip Daisy designs a unique collection that includes dresses, skirts, long tunics and two-piece sets. The average retail pricing for single items is around $20.

The light, airy style of Hipdaisy connotes a sense of relaxation as the bright colors and finishing touches radiate comfort and quality. Fall pieces feature cool weather designs that include very soft corduroy in conjunction with signature batiks. Completely machine washable, Hipdaisy designs require very little maintenance and are easy to wear. Cotton batiks are manufactured in Indonesia, and then shipped to the U.S. where all assembly is completed in Tennessee.

For more information on this blossoming brand, visit www.hipdaisy.com