Ju-Ju-Be Creates Smart Bags for Families

The days of lugging an overstuffed, humdrum diaper bag with little to no finesse are gone! Ju-Ju-Be brings a hip new look with fortified uses to baby bags, backpacks and accessories. The brand is the brainchild of Kristen Hunziker and Joe Croft, who are both parents themselves. Boasting years of experience working with top companies, such as Lands End and Oakley, they turn what was once considered utilitarian type items into remarkably stylish and desirable products. Kristen applies her impeccable fashion sense in apparel merchandise, production and design, while Joe puts his inventive and technological skills to work.

Ju-Ju-Be bags bring color to the world with a modern look of sophistication, along with a practical, compartmentalized design. These outstanding bags are well-designed down to the smallest detail. Special finishing touches include straps and pads reinforced with memory foam for added comfort. Bottles stay warm or cold with the thermal-style lining in the side and interior pockets, while replaceable metal sliders provide durability that just might make it to the next child!

The quality line of Ju-Ju-Be products includes wallets, totes, baby bags, school backpacks, smaller bags for pacifiers, baubles or sunglasses, and light packers for short trips or lunches. Other accessories, such as reversible bibs complete with a food trap pouch, can easily be wiped clean, folded and stored. Magnetic closing mechanisms give a fast, safe and secure way to fasten the bib around a baby’s neck instead of struggling with cumbersome ties or sticky velcro.

With Ju-Ju-Be’s fun, funky and functional appeal, there is something for everyone from babies, tweens and teens to parents and grandparents! A brand newsletter keeps buyers in-the-know on new products, store launches, trunk shows and events, offering sneak peeks at fun prints and upcoming fresh ideas.

New Blossoms, New Earth Leather, Legacy Collections

Spring 2011 introduces the Blossoms collection and the New Earth Leather, Legacy collection. Blossoms presents bags with a bold floral print in onyx, fuchsia and cobalt colors, while the New Earth Leather, Legacy collection comes in a sophisticated black, brown, or steel exterior with a chic pink, teal, and lilac interior.

The bags each include adjustable straps and magnetic closures with long lasting steel sliders, zippers and hooks. Attractive, functional, and affordable, Ju-Ju-Be products are the smart choice for today’s active families.

Stock up on all that’s new, and tried and true at www.ju-ju-be.com

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