City Threads is Like a GPS System for On-Trend Apparel

Any mother of a little boy knows that the clothing gifts don’t come nearly as quickly, and often aren’t as cute as those that welcome a girl. Sweater vests and one-pieces with silk-screened graphics do not a boy baby’s wardrobe make, especially in the view of hipster moms. The celebrity baby boom has inspired modern moms to look for the hottest new trends in baby clothes, and you can’t ask for better press than City Threads. When your name has been associated with the tiny tots of celebrity cool kids Ashlee Simpson Wentz, Liev Schrieber, and Sandra Bullock, the clothes are an easier sell. Add to the celebrity appeal the fact that the apparel is made in the U.S.A., and you’ve got a goldmine — carry City Threads in your store and the popular attire will practically sell itself.

Joe Willis and Shayna Samuels founded City Threads in 2002. Shayna worked as a nanny for a three-year-old boy and got an inside look into an untapped market: the mother who wanted to trendily dress her little man. Shayna originally looked to make quality and accessible clothing to cater to the blue crowd when she opened City Threads, but this unique organization has grown to offer boys’ and girls’ tops, underwear, baseball and wharf hats.

Now City Threads tees and pants have become a wardrobe staple, and parents love the specially designed tees. In addition to casual clothing, City Threads also offers swimwear for boys with coordinating swim trunks, tees and hats, super soft jersey striped polo shirts, and graphic print loungewear (boxers and briefs).

We aren’t talking your typical graphic truck and sports shirts here. City Threads clothing is hip, cute, comfortable, and wearable. The shorts feature elastic waistbands, and the pants are nice enough to wear out and about, but soft enough for all-day comfort. Their screened tees and swim prints come in a variety of themes, including rock n roll, space, dinosaurs, sports, transportation, surf, animals and robots. The Superhero theme will surely catch the eyes of little boys, including swimsuits and t-shirts with comic writing like “ZAP!” and “Kaboom!” Want to capitalize on the new pirates craze? Try the Pirate Outline tee, featuring a beautifully detailed pirate ship with the option of a stormy scene for added drama.

Best sellers for fall include the trendy long-sleeve under short-sleeve t-shirt look and soft, stretchy corduroy pants. In spring, stock the iconic graphic tees, printed swimwear (including board shorts with sharks and octopi that match with graphic tees so the kiddo can be totally coordinated), and sporty baseball hats that come in a wide array of colors. The hats feature an adjustable Velcro strap that creates the perfect fit, and make a great match with one of the brightly colored tees.

If you’re in the New York area, consider carrying the Brooklyn and New York screened hats for a local connection. They’ll go perfectly with the trendy New York hoodie. Not to be outdone on the West Coast, City Threads also offers a San Francisco line. Ask about other slick cities too!

For a daddy-son golf date, consider the more grown-up 100% cotton polo shirts. These striped jersey shirts are perfect with a kicky pair of corduroys, or pair with a baseball cap for a more preppy look.

Want to offer your customers the perfect gift for the sibling of a new baby who needs a little extra attention after a new arrival? Don’t miss City Threads’ popular sibling gifts, featuring big brother and big sister tees. If you want to really make a child’s day, offer the Super Hero versions of these tees, a 100% cotton reminder of just what an older sibling really is. Not to be outdone, City Threads also offers little sister and brother tees to match.

Joe and Shayna have put a lot of thought into what makes City Threads so sellable, including high-quality soft fabrics, durability, innovative graphics, and a reduced carbon footprint due to everything being made in the U.S.A.

Want a unique display idea for the perfect boys’ outfit? Why not exhibit clippings of the celebrity baby buzz: national publications such as People magazine and Us Weekly have prominently featured celebrity tots sporting the latest City Threads fashion.

For more information, tour www.citythreads.com