littleBits Have the Power to Charge Creativity

Just as LEGOs™ allow children to create complex structures with only their imaginations to guide them, innovative littleBits are simple, intuitive, space-sensitive blocks that make electronic projects as easy as snapping small magnets together. Each bit has a simple, unique function (light, sound, sensors, buttons, thresholds, pulse, and motors), and modules snap together to form larger circuits.

littleBits believes in developing the scientific thinkers and problem-solvers of tomorrow. littleBits consist of tiny circuit-boards with unique functions engineered to snap together with magnets. No soldering, no wiring, no programming; just snap and play!

Only six months after its creation, litteBits has been acquired by MoMA for the museum’s permanent collection, won best of ToyFair, been featured on TED, BBC, Forbes and Popular Science, and called by Bloomberg TV “LEGO’s for the iPad generation.”

Founder Ayah Bdeir is an engineer and an interactive artist. One of her major focuses is on young girls interested in science and technology, an ideal clearly shown in her starter kits. The littleBits starter kit is the first kit by littleBits and contains all one needs to get started within seconds.

Included in the kit are 10 color-coded modules (power, input, output, and wire) that snap together magnetically to create larger circuits, guaranteed to keep kids (or parents) occupied for hours. Comes packaged in an attractive case with a magnetic closure and includes an instruction sheet, 9v battery and a custom plastic screwdriver.

Customers not ready to commit to that much power yet? Offer them the teaser kit! It’s small enough to fit in a purse or pocket, but big enough to impress. Contents include coin battery (rechargeable via micro USB cable) and bar graph pressure sensor.

There are over 50 littleBits modules in the making, divided into 4 categories: power, input, output, wire. The starter kit contains the first 10 released. With a growing number of available modules, littleBits aims to put the power of engineers in the hands of artists, makers and children.

To view many of the unique things people have made and to see special kits, visit www.littlebits.cc