Aioty New York: Mixing it Up


Cities like Milan, Paris, Seoul, Tokyo, and New York are meccas of fashion. The styles change the fastest in these places, with an emphasis on the sophisticated and innovative. Children’s clothing is no exception, and the cuts and styles birthed in these hotspots are more than just passing trends: they have a trickle-down effect on other designers and fashion houses.

New York City is a destination spot for kids’ clothing with a distinctly elegant feel; rich colors, elegant earth tones, and fashion-forward prints mingle with revisionist takes on what it means to be a classic. New York designers know that they are catering to parents who desire clothing that speaks to the heartbeat of the city’s fashion scene, while still providing for comfort and the unique range of motion children have.

Aioty Kids New York is known for its multi-patterned boho pieces: rich colors matched with exotic patterns that mix great together or as separates. For example, its richly-patterned gypsy-style skirt offers clean lines and a nostalgic feel. The timeless Aioty Ultimate Twirl Dress is a reddish-pink delight cut asymmetrically for movement and style.

While every designer has a unique touch, there’s also the need to mix it up with fresh colors, innovative patterns, and surprising twists on the classics. Aioty’s newest lines are a testament to the versatility of designer Shogo Natsawa, who now switches to softer earth tones to express the same great creativity that speaks across continents. Sophisticated, functional fashion is available for infants to children 12 years old.

The Aioty Tie Dye Romper for infants gives the impression that baby has just risen from the deep blue ocean, with soft ivory at the top eventually dripping into deep navy at the legs. The bottoms of the pant legs are detailed with bright orange bands reminiscent of a life vest.

Stand-out tops include the all-cotton Prina 04, available in either a soft lilac base color or a cool lime; each piece is splattered with a detailing of multiple colors that make these tops easy to match (available for children 2 to 12).

The Mint 06B ruffled top is an edgy ruffled animal print strap top that goes well with the cool ivory Quina 01 fluffy harem-style mid-calf trousers. The Mint 39 short skirt sports layers of tiny colored flowers reminiscent of Monet’s Iris Garden at Giverny.

Aioty’s line of sophisticated children’s clothing can be found at www.aiotynyc.com

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