That’s Not Fair London Designs for the Fair Lady and Lad

That’s Not Fair London was created to give children the opportunity to take the first steps towards revealing their fashion consciousness through innovative clothing that they can style and adapt to suit their own emerging tastes. The emphasis is on introducing desirable clothing to children that encourages their developing sense of style, and avoids the childish looks and colors that are often found in children’s wear.

That’s Not Fair London looks to tradition for inspiration for their designs and to an era that paid fine attention to detail, where quality was paramount and things were built to last. They take these values and make them resonate in the modern world by adapting them to today’s child, using traditional colors like pink for girls and blue for boys to line blazers and bind seams rather than as the focal color for a garment. These tailoring techniques give all their pieces the luxurious quality that is found in traditional couture, within a design that transfers to contemporary life. That’s Not Fair London thinks this luxury and craftsmanship should be affordable to everyone, so they do not implement any “designer” mark-up to their pricing.

Girls pleated trench coats in 100% pima cotton are single breasted and fully lined; the belted coat has a pleated pocket detail. The Classic Trench is double breasted with shoulder storm detail and belt for a classic look. The Georgina Dress is a 100% machine washable wool dress with shoulder detail in a full flare sophisticated style. The Georgina Skirt is also made of 100% machine washable wool and has a full flair style, lined with That’s Not Fair’s signature pink lining, which pairs perfectly with the Bow or Ruffle Shirt. These ruffled shirts can be dressed up or down because the bow and ruffle are detachable. The long-sleeve T-Shirt Dress features a simple design that girls can accessorize and is perfect to wear with the Cable Knit Cardie that features a signature herringbone knit in wool with belt.

The Girls Two-Tone Blazer is a detailed tailored blazer with contrasting lapel and trim. The Tux Blazer is a tuxedo jacket with long lapel, single breasted with pocket flap detail, and the Waistcoat Blazer is a 2-in-1 jacket with attached waistcoat. All girls’ blazers feature a pink lining. Frilled Skirt is a three-tiered skirt with binding detail in 100% washable wool. Rounding out the Girls collection are full, bias-cut Tutus, long and lean skinny jeans, the Francesca dress with pleated front and sweetheart neckline, tux or harem trousers, Aztec print leggings and bow or high waist shorts.

The Boys collection is full of traditional looks starting with the Classic Trench; this double-breasted coat with belt has storm flap detail and is part lined in blue boy’s lining and bias binding. The Frat Jacket is a varsity style with removable lamb’s leather sleeves. The Boys Blazer is tailored, and lined with inner pocket detail in 100% machine washable wool. Rounding out the collection are the Pleated Trouser with back pocket detail in 100% washable wool; Western Shirt featuring a western yolk and two pocket-detail; Pleated Shirt with pleated detailing on the shoulders and chest; and the chunky, hand-knitted Cable Knit Sweater.

For more information, visit thatsnotfairlondon.com