Funktion Brings the “Funk” to Babycare Accessories

“And baby makes three” is a common equation for firstborns, but it doesn’t sum up the countless changes to come in the home and lifestyle of families. New parents don’t just need to adjust to a newborn in the home; they also need to completely re-vamp their schedules, eating habits and wardrobe. Moms sometimes decide to dress down or forgo the fashionable in lieu of the comfortable and functional. Haute couture purses and scarves give way to bulky, pink monkey-splattered diaper bags and blue burp cloths.

Parents don’t mind sacrifice when it comes to their children. But what if stylish adults didn’t have to give up looking great in order to schlep baby’s gear from place to place? Products that do double duty as functional and fashionable are especially trendy since both parents often work outside the home. (Plus, they make invaluable pick-me-ups for new moms who may be feeling a little blue.) Accessories from Funktion marry panache and utility in a natural way to serve a growing family’s needs and wants.

Funktion accessories are all about keeping baby gear attractive and sane. Founder Ashley Haase created the gear after giving birth and realizing that many baby accessories generally came in some rather limited styles. “Funktion is about bringing the ‘funk’ back to mom gear. Everything moms carry must be functional, but we wanted to add something a little extra to our pieces. That’s why we aim to create products she won’t be embarrassed to pull out of her bag anywhere she goes,” notes “Head Dude” Dave (Ashley’s husband).

The duo has helped new moms add trendy details to their lives with a line of baby gear essentials. Best-sellers include the signature patent leather Bottle Holder (available in cherry red with turquoise detailing), the touchable nylon Wipes Holder (comes in peacock blue with red detailing), and the Mommassentials Set (a selection of products that can be easily rotated through regular handbags for more versatility).

Testimonies from satisfied customers not only include praise from busy moms, but also from grandmothers who want to step out in style. Funktion items make super gift items for baby showers, holidays and other special occasions. And as if helping busy moms look great wasn’t enough, Funktion has also partnered with Joiga, a company that focuses on improving the standard of living for its workers by providing them a safe and family-friendly working environment.

Save busy parents and caregivers time by stocking up on the useful gear at www.funktionmoms.com