Aroundsquare Changes the Shape of Play


In a world of toys where everything makes noise and requires every type of battery, there’s something refreshing about going old school. People are crying out for simple, and as we approach spring break and even summer, parents will want something that keeps the pipsqueaks quiet. Goodwood Deconstruction Blocks are designed by Aroundsquare for creative play for play’s sake. Goodwood Deconstruction Blocks don’t come with lengthy instructions about slot A and Tab B. There are no activity cards or pictures of what can be made. Any parent who has spent countless nights trying to recreate a spaceship or dinosaur out of blocks will surely be relieved.

Aroundsquare sees play as a range of activities from manual to mental, from tangible to imaginary, from closed to open, from individual to group, from competitive to cooperative, and from silent all the way to rowdy. In short, there is no right or wrong way to play with Goodwood Deconstruction Blocks, making them the right choice for families, and for your store.

Aroundsquare believes the core purpose of education is social development with greater intentionality around social and environmental values. Handmade in China in an ethically run factory, Goodwood Deconstruction Blocks are made from durable and sustainably harvested rubber wood. While it may sound good, how can you make it sell, you may wonder? These beautiful blocks sell themselves. The vibrant greens, blues, and reds come from non-toxic water-based acrylic paint. The best part? All seven designs are made to play well together, so parents don’t have to keep sets separate for them to work. Display each one apart and together to show all the good stuff that can be made with Goodwood.

You can be proud of carrying Aroundsquare products because Goodwood Deconstruction Blocks do good work, too. Aroundsquare calls itself a social enterprise, not a business. Their business model generates profit while fostering social and environmental goals. To that end, they match purchases with donations to childcare facilities so the toys can be enjoyed by needy children. In the do-gooder tradition, Aroundsquare’s toy designs are all open source so anyone can roll up their sleeves and get good at Goodwood Deconstruction Blocks.

Do good business at www.aroundsquare.com

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