Moms Feel Great with Bags by SoYoung

Anyone who does business within the children’s market understands this important fact: mom is really the focus of the industry. Adorable clothes, educational toys, accessories, and kid-friendly products wouldn’t find homes if moms (and those that love them) didn’t get an eyeful. Making mom comfortable is tops on the list of industry agendas: after all, mom is not only the target market, but she’s usually the heart of the home. Helping mom is giving a “hand up” to the whole family. SoYoung, the creator of top-of-the-line handbags, diaper bags and lunch bags, understands a mother’s needs: she wants comfortable, functional products that deliver on quality and utility. She also wants something fun and fashionable. A diaper bag is one of the first items new moms score and veteran moms cling to as an essential.

Spotlighted on Today, SoYoung has won kudos for its kid-centered, mom-friendly designs. Owner and designer Catherine SoYoung Choi, a Canadian mother of three, has one eye on fashion and another on kids’ essentials. Choi is the innovator behind the Charlie canvas diaper bag, which has scored rave reviews for its clean, modernist design and ease-of-use.

Choi built on the popularity of her diaper bags to include other sorts of totes, including lunch boxes, backpacks, and cooler bags. Kids are delighted by the simple yet fun designs: lunch boxes are canvases for roaring T-Rexes and trotting stallions, while backpacks are home to sweet little pink sparrows and revved-up red scooters (available in junior and toddler sizes).

Choi really struts her stuff with her newest piece, The Sydney diaper clutch. It’s a nod to functional fashion: it can be opened and laid flat with its changing mat, serving as a safe, clean spot to change baby (the mat can be swapped out with a padded felt pocket insert, sold separately). The clutch itself can be used as a wristlet or purse: it includes 4 straps, making it suitable for wearing or hitching to the stroller. It comes in two chic colors, Waxed Charcoal and Waxed Black, and is constructed from cotton canvas with leather trim.

Making mom feel great is important: www.SoYoung.Ca