Kids Tops at Wolf & Rita

Specialization leads to mastery, as evidenced by the designs at Wolf & Rita (formerly Milk & Rock). The Portuguese company, founded by sisters Sonia and Claudia Rocha, was originally launched in 2011 to provide children with the finest in quality shirts. Wolf & Rita took home the Bubble Rising Star Award in 2013.

The influence of tradition cannot be overlooked: after all, the company is based in Guimarães, a UNESCO heritage site recognized for its importance to the country’s national history. The strength and perseverance of the culture are woven into the fabric of the designs. “We aim to be slow manufacturers, support our local community, and sell quality products,” acknowledged Sonia Rocha, the founding sister in charge of sales.

While Wolf & Rita shirts are traditional in the sense that strict attention is paid to the development of high quality, well-crafted pieces, they are cutting-edge when it comes to the eclectic focus on beautiful patterns and designs. Creating wearable art is the lifeblood of Wolf and Rita designs.

Edward Sheriff Curtis, the photographer who attempted to preserve America’s indigenous heritage through film, inspired the Indian Winter collection. The JOSÉ red/blue checked long-sleeve flannel piece is a best seller. Brushed cotton makes it soft against the skin while a deep blue corduroy interior illustrates the commitment to detail that sets Wolf and Rita apart. Rocha added: “…the Indian flannel pieces [sell] very well… the Maria and Jose shirts seem to please everybody.”

The Spring and Summer 2014 Collection is also derived from a clever artistic concept. It’s based on Gershwin’s popular “Summertime” tune, calling to mind hot days and jazzy colors. Mix-and-match tops abound, with some statement pieces that draw the eye. The chili-pepper-print dress is a spicy take on summer: a sky-blue background hosts a flock of bright-red peppers. Boys step out in style with a button-up short sleeve shirt with an amazing nature print: a demure color palette forms the basis for songbirds and tropical foliage.

Keeping in line with their dedication to quality and a commitment to their community, Wolf & Rita fabrics, buttons, and thread are sourced locally. This is not only eco-friendly, but a bonus for customers, since Guimarães is both vital to the Portuguese textile industry and an acknowledged historic center (it was named a 2012 European Capital of Culture).

Cutting-edge style married to traditional craftsmanship is the recipe for successful fashion: www.wolfandrita.com