William + Leora Protects Innocence through Fashion

Founded in 2012, William + Leora capitalized on a profitable growth market, the tweens. Owners Elizabeth Hoye and Kat Swick set out to create a modest but fashion forward line that is appropriate and hip. Swick and Hoye spent a good year researching how to make a fashion line, and what is needed to be successful before launching any sort of prototype, ensuring their business model was sound. Every season they have been hitting the wholesale markets reaching out to potential buyers and retailers. Their planning and perseverance have paid off for the brand.

Based in Washington State, they design all the styles and all their clothes are made in nearby facilities. By establishing a close relationship with the production process, they seek to infuse an unfading hope through every hand their garments hold. Neither owner has children of their own, but have had many children influence their lives. They understand the struggles of parents trying to find clothes that are age appropriate, moderately priced and will allow their child to feel confident yet comfortable. The lines are fashion forward, pulling trends and inspiration from the top adult designers. Said Hoye, “There are a number of adults asking if we make things in their size, or just looking to purchase pieces in larger sizes.”

The value and core mission at William + Leora is rooted in their philanthropic efforts and desire to eradicate child sex trafficking. William + Leora state their four top objectives as protecting innocence, instilling confidence, inspiring greatness, and sharing hope. The company donates one-fourth of their profits to support the fight for freedom and to create awareness about the horrific prevalence of child prostitution and slavery.

In August, Hoye went to Cambodia and was connected with the Agape International Mission, an organization that prevents, rescues, restores and reintegrates thousands of women affected by child sex trafficking. The organization looks to rehabilitate these women and allow them opportunities to grow and live on their own. One of the things the organization teaches them is apparel manufacturing. Once Hoye heard this, she is now looking to have the women of Agape create their designs, which allows them to have a more first-hand feel in contributing to the efforts.

For more information, visit www.williamandleora.com