Boboli: Bright Ideas from Sunny Spain


There are many reasons why American parents have a romance with European fashions for their kids. Clothing tends to reflect the overall spirit of a culture, and European children are often depicted as being more grown up in some ways than American kids, yet in other ways they enjoy a more innocent, carefree life. There’s the general allure of all things exotic and different, and the idea that European imports represent a chic, affluent lifestyle.

The truth is that European clothing for kids is often high quality and stylish in its own unique way. Of course, Europe is a whole continent encompassing many cultures, each with its own particular style sense. Boboli is a company that represents Spain with its fun, colorful children’s clothing.

Browsing through Boboli’s look book shows a wide array of pants, tees, skinny jeans, scarves, jackets and more. Each category (newborn, toddler, girl, boy) features several collections, each with its own distinctive variations and details. For the most part, the entire collection connotes the feel of clothing a kid might wear on an exciting vacation, or at least a great time on the school playground; comfy-casual pieces with colorful patterns and flourishes. Kids enjoy wearing these fashions because they allow for an edgy, tween look while still preserving age-appropriate innocence and light-heartedness.

Boboli was founded in Spain in 1984 by Teresa Ochoa. Ochoa and her husband, Francisco Algas, were already running a successful business called Star Textile, which manufactured clothing for various brands. Ochoa decided that since she already had the manufacturing facilities at her disposal, and a good idea of what was going on in the world of fashion, she would create her own brand. And so Boboli was born.

If you’re looking for a hip, cool line of kids clothing with European flair customers will love, Boboli is an excellent choice. This company is one to keep an eye on as their customer base grows and they continue bringing great children’s fashions to life.

For more information, visit www.boboli.es

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