Just Bones Boardshorts Fit Just Right

By Mari Gold

Smokin’ hot and super cool is how boardshorts should be. However, at one time, only dudes got to strut their stuff in boardshorts, but there was such a clamor that Just Bones got busy and created lines for girls. To get the right length, as well as the correct waist size used to be tough, and girls kept trying to hold their shorts up. Now, with Just Bones, fit and comfort balance with the beach via an adjustable tab cleverly camouflaged near the back of the waist.

Trendy boardshorts for boys are available in a slew of solids, as well as dazzling patterns like Tiki in vibrant orange; Triangle, featuring small blue triangles shading into ones in deep red; Fish, featuring blues and greens; and Scratch, a cool geometric in greens, blues and grays. All are quick dry so kids don’t have to linger in wet suits. Most Just Bones items are machine washable for easy care and lots of use.

Even toddlers can strut on the sand just like their big bros in a little guys’ version of the Triangle model, available to fit 2T through 5T.

Boardshorts for girls are shorter than the boys’ model and come in a quick-dry four-way stretch with a touch of Spandex. Girls’ looks include Skull, Galaxy Floral, and Solid Violet. All these bottoms pair brilliantly with bikini tops and tanks.

Just Bones began when Mompreneur Jennifer Weisman was unable to find bathing trunks for her twin sons. Her guys loved the look of boardshorts, but all the available models slipped down their skinny bodies. Weisman took a long look at what was out there and then invented the adjustable waist, concealing it under a small flap held shut by Velcro. Starting with just a few retailers, Weisman hit it big and now Just Bones boardshorts have become a hot item with lots of love flowing their way.

The company makes boardshorts fashioned to fit all body types, even if kids are lanky, super-slim or between sizes. Drawing on her fashion training, Weisman also designs the fabrics so the total look is unique to the brand. For riding waves or just chilling on the sand, Just Bones has reinvented the look and fit of boardshorts. Show your customers these easy, seaside looks, and let them in on the secret of perfect fit.

For more information, visit www.justbonesboardwear.com