“Oil & Water” Takes the Kids Fashion World by Storm

On the evolutionary chain of children’s rain gear, there isn’t exactly a staggering amount of change. If you look at family photos and magazines from the 1950s up to today, you’ll probably notice that children’s rain gear looks very much the same, with a few minor changes and updates. This is due in part to the fact that rain wear is utilitarian; it’s meant to do a job so it has to make use of specific materials and cover enough body space to keep the wearer dry. Those bright, reflective colors aren’t there just to look pretty; they’re meant to keep young pedestrians visible to drivers in inclement weather.

Is there anything new under the sun when it comes to the rain? Maybe. Rain gear from Oil & Water gives new life to these everyday pieces and makes puddle-hopping more fun than ever. At Oil & Water, buyers will find a collection of unique, fun rainwear for kids. Sure, there’s the classic yellow slicker, but shoppers also discover some new wet-weather options like cozy field jackets, haute couture opera coats and pretty ponchos. Each piece is made with quality in mind. Full lining takes the chill off those dark days while fitted sleeves and head-hugging hoods help keep stray raindrops on the outside where they belong. And regarding color, Oil & Water delivers; they go way beyond yellow and red to offer an array of hues like salmon pink/ivory block and metallic gold.

Connecticut–based designer Amy Wismar is the founder and CEO of Oil & Water. Although she had no background in clothing design, Amy had always had dreams of working in the industry. As a child, she loved to sketch fashion designs, and that passion was re-ignited years later when she quit her marketing job and was looking for more creative and satisfying work. Amy saw a need for children’s fashion rain gear that was both stylish and practical, so she decided to jump in and make some samples.

Starting from scratch, it took a while for Amy to pull together the details of what would eventually become the Oil & Water line. She needed to find sources for the perfect fabrics in just the right colors. Today, Amy is proud of all the hard work and inspiration that went into the designs offered by Oil & Water.

Parents love the coats so much, that they often ask Amy when she plans to make rain gear in adult sizes. Be the first to know! Check out www.oilandwater.com