Babies Are First and Foremost at AD Sutton


On-trend but never off the good-taste chart, baby items from AD Sutton & Sons are proven winners. This fourth generation, family-owned business opened its doors in 1909, maintaining corporate headquarters in the heart of New York City’s fashion district. As time passed, the company began acquiring licenses to produce goods for many companies and continues to do so. The newest addition to the already-healthy roster is Wendy Bellissimo for whom AD Sutton turns out stylish diaper bags that can go anywhere and hold a lot with pockets galore for stashing all-important tot needs.

Baby Essentials, the company’s own line, offers baby bibs that are useful and supremely cool. Bibs for boys, that fit little ones from newborns to twenty-four months, come in a tuxedo design, perfect for the young man about town, as well as a mustache, one of today’s most popular fashion statements. Other boy bibs include a baseball motif, neckties on both red and blue grounds and bulldogs.

A young man would be the hit of the neighborhood in a gray one-piece with a 3-D print of a darker gray vest complete with buttons and a black-and-yellow patterned tie in a cool, loose knot. Shoppers looking for a gift for a new baby girl will be enchanted by socks with ruffles and bows as well as comfy reversible blankets adorned with satin ruffles.

Top-quality-quality diaper bags from ** Fisher-Price** feature the trademarked FastFinder pocket system so a mom can put her hands on exactly what she needs in a nanosecond. Gerber bags are up to the minute, one in pink with charming black and white dotted ribbon trim; others in animal print versions in a black/white giraffe design with bold fuchsia and a leopard look with purple.

From ** Nickelodeon** come resin keepsake items, including hand and footprint frames so families can cherish the early days of babyhood as well as a ceramic piggy bank featuring everyone’s favorite rabbit, Peter, on the side and Memory Books with a front opening for a special photograph and lots of inside pages to update.

Dad, often overlooked, gets his due with diaper bags designed so he can get the job done in a manly manner. When she says “we’re pregnant,” he says ** Diaper Dude** and embraces bags with sporty messenger styling. A shout-out to AD Sutton for well-made, good looking merch that keeps sales coming.

Bringing up baby: www.adsutton.com

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