Everbloom Cultivates a Garden of Crafty Fashions


In the past few years, there’s been a trend toward the homemade look when it comes to children’s fashions. A quick browse through Pinterest or a peek at what’s popular at kids’ boutiques will show that these days parents are all about craft-inspired brands. These brands are often up-and-coming business that offer quirky, fun clothing that draws on the crafting tradition, using mixed fabrics, eye-catching colors, and innovative details that set them apart from the mass-manufactured crowd. The attractive blend of old and new lends itself to great variety and individuality, capturing the unique vision of the designer behind the label.

One such designer is Erin Murphy of Everbloom, a line of clothing aimed at girls ages 3 months through 4 years. Her lighthearted, whimsical creations capture that magical time of early childhood when the world is new and dazzling. Whether a little girl is headed to a birthday party or to a playdate, she can look sweet and sassy with these comfortable pieces.

The bright colors go perfectly with the frilly styles, but the smart mix of fabrics is where the line really shines. Thick, rich wool felt makes an appearance alongside the hot-right-now bamboo felt, known for its softness and sustainability. 100% silk adds a touch of luxury, and of course there’s cotton, that all-time kids fashion favorite. The pieces are made in small batches – sometimes one by one – to ensure quality and authenticity.

One of the best parts of Everbloom is its accessories. Many kids’ clothing brands don’t invest much time and effort making interesting, cool accessories to go with their clothing, but Everbloom knows that these details are what help make an outfit look just right. Hair clips, headbands, and handbags are all made to complement the colors and styles of the brand’s clothing, but the standout piece is undoubtedly the colorful felt crown. The crown is available in 8 styles, including some with feathers and plastic jewels, and is made to inspire every girl to channel her inner princess.

Erin Murphy is proud to announce that the Everbloom line is growing, and is responding to customer requests by adding T-shirts and layette to the already thriving line of skirts, dresses, leggings and accessories. The T-shirts continue along the bright pastel vibe, and include adorable images like bunnies and butterflies in tie-dye style prints. Layette offers the same designs but in one-pieces, skirted rompers, and two-piece sets.

For more information, visit www.everbloomstudio.com

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