Snails: Safe, Beautiful Color at Your Fingertips

When little girls first start experimenting with grown-up beauty practices, they often begin with manicures. Kids enjoy choosing from among a range of eye-pleasing colors and the fun additions like stickers and glitter. Parents are also usually more open to their young daughters trying nail polish than they are to face cosmetics like lipstick or eye shadow; nail polish just seems more kid-friendly, safe and fun.

While this may be true from a social perspective, it’s not the case when looked at from the standpoint of health and safety; the chemicals present in most commercial nail polish make it one of the least wholesome beauty products available. Even if the names of the chemicals don’t sound familiar, one whiff of your average polish and your nose knows that its not made of anything natural. Formaldehyde, toluene, dibutyl phthalate and other harmful substances can cause health issues and developmental problems, particularly in children. The risk is especially high for young children, many of whom still have the habit of frequently having their fingers in or near their mouths. In addition to being a health risk, the chemical colorants in mass-marketed nail polishes make them a stain disaster waiting to happen.

Snails nail polish is the first washable and water soluble European nail polish for kids. While there are some children’s nail polishes that claim to use fewer harsh chemicals, Snails’ unique formula is so gentle that even kindergartners can wear it without worry. Snails contains only three ingredients: water, acrylic polymer, and non-toxic color. These mild polishes wash off with soap and water, so there’s no need to use bad-smelling nail polish remover or to panic over spills.

Snails comes in a range of kid-friendly colors that are big on sparkle and shine, and are so trendy that even grown-ups are jumping on the band wagon, particularly moms-to-be who want a safe, fume-free alternative to traditional polishes.

Snails’ founder Jeanette Sklivanou is a French mom and entrepreneur who makes it her mission to create children’s cosmetics that are both attractive and safe. Her passion is evident in the Snails formula and also in its presentation; the lead-free Italian glass bottles the product comes in are impressive even to fashion-forward adults. Snails arrived as the natural cosmetics market was going mainstream and is in a good place to thrive.

Since its launch, Snails has grown in popularity and is now available in 38 countries, and counting: www.safe-nails.com