marin + morgan Makes a Stylish Debut

For those who have never created and launched their own product, the unveiling of a company’s new item or line may seem to happen almost by magic. The product is offered in its polished final form and little thought is given to the time, work and preparation that made it happen. The reality is that in between the lightbulb of inspiration and the flashbulb of fame comes the slightly less dazzling uphill climb of business-building. From logistics meets to this period is often tedious and sometimes downright overwhelming.

The final stage of this in-between process is the all-important period called the pre-launch. This happens when the company or product is past the developmental phase and is ready to get the world’s attention. This strategic time involves utilizing social media, traditional media, trade shows and other avenues to generate a buzz about the new product line months before it’s available for sale. It’s a no brainer that the more buzz a product has, the more successful their launch is likely to be.

Getting good buzz from the right sources isn’t easy, but some companies just have the right combination of solid products and good connection to garner plenty of positive attention right out of the gate. marin + morgan has buzz in the bag. This children’s clothing maker officially launches their line of sophisticated miniature couture in July 2015, but they’re already being talked about in glowing terms by industry insiders, and have been nominated for Earnshaw’s annual Earnie Award for best new product.

marin + morgan’s style is inspired by parent-child fashion matching habits often seen in high style magazines and on the streets of some of the world’s swankiest neighborhoods. In this vein, the clothes are based on haute couture designs and are quite grown up, but they still allow for just the right amount of cuteness and whimsy.

The line draws from various cultures, including Indian textile prints, classic French tailoring and modern Japanese street style, to create its unique look. Sleek shift dresses and tailored blouses are the highlights of the girls collection, while boys can enjoy updated versions of the classic button downs and blazers. Kid-Friendly touches like casual loose cuts and colorful contrast linings give these fashions just the right touch of youthful energy. Parents who love fashion will be charmed by the straight-off-the-catwalk looks offered by this up and coming New York-based company, and retailers are scrambling to get in on the action.

If you think marin + morgan might be a good fit for your store, check them out online at www.marinandmorgan.com