SproutWare™ –– Use It ‘til You Lose it!

Asheville, NC (May, 2011) – For kids’ meals on the go, there’s a new environmental solution— Sprout Ware™ petroleum-free, reusable/disposable feeding products from green sprouts^®. Sprout Ware™ cutlery, sippy cups, bowls and snack containers are made from environmentally friendly vegetable starch and are dishwasher safe for up to 10 or more washings; hand washing will retain the color of the products even further.

Children’s Eating Tools Made From Bio-based Plastic

While many manufacturers offer BPA and phthalate-free feeding products, green sprouts^® is the first on the market to offer a petroleum-free line. Storage containers made from plastic can leach into food- especially when heated. Products made from petroleum can also emit volatile organic compounds (VOCs), which have been linked to respiratory irritation and other health problems, according to both the Environmental Protection Agency and the Occupational Safety and Health Administration. Bio-based, non-petroleum materials do not have the potentially harmful chemicals found in petroleum based plastics. Bio-based plastics are also made from renewable resources, and can help reduce your carbon footprint.

“We are excited to introduce this new category of plant-based, travel feeding products. With Sprout Ware™, parents can reduce their carbon footprint while keeping their little ones safe from potentially harmful chemicals,” says i play. President Becky Cannon. “We believe in creating products made from natural sources so that babies can play, learn and develop in a healthy environment.”

There’s no need to worry about adding to the landfill if you leave your child’s Sprout Ware™ sippy cup at the playground or restaurant- the materials will break down over time. All Sprout Ware™ products are designed for easy, on-the-go use—sippy cups
come with travel lids and the divided bowl features a lid that doubles as a plate.

The Sprout Ware™ collection consists of a 10-pack of spoons, 4-pack of snack cups, 3-pack of sippy cups with lids or 2-pack of a divided bowl/plate. Each piece retails for $5.99. To purchase online, go to iplaybabywear.com.

green sprouts^® also offers a host of BPA and PVC-free bottles, pacifiers, teethers, bibs, organic plush, organic bedding, organic layette and much more! Check out the complete line of products at the newly revamped iplaybabywear.com. The relaunched site features exciting components including a “best for every baby” blog, photo gallery with consumers’ children using the products, up-to-date news, store locator, health and safety information, and online purchasing.

For more information, visit iplaybabywear.com.

About green sprouts^®
Since 1982, i play. has been at the forefront of testing and research to protect your little ones. As a division of i play., the green sprouts^® line is equally committed to providing the best safe and non-toxic products for your baby and toddler. When eating and playing, babies develop by exploring through their senses and putting everything in their mouths. You can minimize the risk of ingestion of harmful toxins by removing products that contain PVC and BPA from your child’s environment. In 2003, i play. discovered the dangers of PVC and removed it from all products. Following the same pattern, BPA was removed in 2006 after it was shown to cause developmental problems. At both i play.^® and green sprouts^®, the goal is to ensure babies stay safe throughout every stage of development. i play., Inc., truly cares about the wellbeing of our little ones and our big earth and the joy of growing up healthy and happy.

green sprouts^® is a registered trademark of i play., Inc.